Description
Fast track route to developing world customer relationships
About the Author
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: How to build a profitable e-business; Smart Things to Know about E-Business and Partners.com.
Book Information
ISBN 9781841122137
Author Michael J. Cunningham
Format Paperback
Page Count 128
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 142g
Dimensions(mm) 173mm * 125mm * 11mm
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing
Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
About the Author
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: How to build a profitable e-business; Smart Things to Know about E-Business and Partners.com.
Book Information
ISBN 9781841122137
Author Michael J. Cunningham
Format Paperback
Page Count 128
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 142g
Dimensions(mm) 173mm * 125mm * 11mm
