Recently Viewed

New

Customer Relationship Management in the Digital Age G. Shainesh 9781032844565

No reviews yet Write a Review
Booksplease Price: £58.61

  Bookmarks: Included free with every order
  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

  FREE UK DELIVERY: When You Buy 3 or More Books - Use code: FREEUKDELIVERY in your cart!

SKU:
9781032844565
MPN:
9781032844565
Available from Booksplease!
Availability: Usually dispatched within 2 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape.

It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends, and customer centric initiatives, providing a comprehensive view of CRM's role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter.

This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners.

Online instructor resources include a course manual, test bank and PowerPoint slides.



About the Author

G. Shainesh, a Professor of Marketing at the Indian Institute of Management Bangalore (IIMB), has over three decades of research and teaching experience in India and abroad. His research and teaching focus on CRM, Digital Marketing Strategies and Service Innovations. His online courses on CRM, Digital Marketing Strategy and Services Marketing are offered on the edX and Swayam platforms. Shainesh has worked for several organizations in the public, the non-profit and the corporate sectors, including automotive, apparel, hi-tech, energy, pharma, telecom, software, engineering and service firms, both as an advisor and as a seminar leader. At IIMB, he leads the cross functional research initiative on consumer insights. He serves the Boards of the Academy of International Business - South Asia Chapter (AIB-SAC) and the International Sustainable Development Research Society (ISDRS).

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, is a renowned scholar and internationally recognized thought leader. He has published more than 300 research papers and over 30 books on various disciplines and topics. His insights on global competition, customer behavior, relationship marketing, strategic thinking, geopolitics, and emerging markets are considered revolutionary. He is a recipient of the Padma Bhushan Award, India's highest civilian award for non-resident Indians (NRI), for his contributions to literature, and education.

Varsha Jain, AGK Chair Professor of Marketing, is the co-chairperson of research and dissertation at MICA, Ahmedabad. She serves as an Associate Editor (AE) for four leading marketing journals. She has authored over 140 publications, including multiple papers in leading journals, book chapters, and case studies. She has received over 25 international awards and gold medals for her scholarly contributions. Her research and teaching focus on ABCD - advertising, branding, consumer behavior, and digital. Her co-authored books include 'Consumer Behavior: A Digital Native', 'Purpose-driven Branding', 'Qualitative Research Methods in the Digital Age', among others.




Book Information
ISBN 9781032844565
Author G. Shainesh
Format Paperback
Page Count 224
Imprint Routledge
Publisher Taylor & Francis Ltd

Reviews

No reviews yet Write a Review

Booksplease  Reviews


J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom