Description
About the Author
Sean Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Sean was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Sean is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.
Reviews
"Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)
"... this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"... succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
Book Information
ISBN 9780470018583
Author Sean Kelly
Format Hardback
Page Count 280
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 522g
Dimensions(mm) 229mm * 150mm * 20mm