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Customer Experience: Future Trends and Insights by C. Shaw 9781349320271
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Customer Experience: Future Trends and Insights by C. Shaw 9781349320271

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Description

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Book Information
ISBN 9781349320271
Author C. Shaw
Format Paperback
Page Count 199
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 343g

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