Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage by Diane Hessan 9780201154931

Name: Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage by Diane Hessan 9780201154931
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In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.

About the Author
Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.

Book Information
ISBN 9780201154931
Author Diane Hessan
Format Paperback
Page Count 336
Imprint Perseus Books
Publisher INGRAM PUBLISHER SERVICES US

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