Italy is a major player in the global fashion industry, yet little has been written about its contribution to fashion curation. This book explores the management, display and curation of Italian fashion heritage, highlighting the role played by companies and industry associations. By contextualising fashion curation within Italy's economy, culture and art-historical tradition, Curating Italian Fashion unfolds the ties between the preservation of fashion heritage and corporate policies. It traces the shift of companies from sponsors to cultural producers and discusses the different uses of archives and exhibitions. Through the critical analysis of key examples such as Salvatore Ferragamo and Pitti Immagine, this book illustrates how the inevitable commercial interests underlying fashion curation can exist alongside the scholarly contribution of corporate initiatives. Most importantly, it defines the curatorial approaches developed by the involvement of the industry in fashion curation, thus providing an overarching interpretation of the characteristics of this practice in Italy. Matteo Augello provides an unprecedented insight into the management of Italian fashion heritage and presents a comprehensive account of the development of fashion curation in Italy, drawing from archival records, existing literature and oral history. This book is essential reading for scholars, industry professionals and students interested in the intersections of curation, heritage, national identity and corporate cultural policies.

The first extensive and critical account of fashion curation in Italy, highlighting the roles of industry initiatives and cultural institutions.

About the Author
Matteo Augello is a lecturer at Istituto Marangoni London, Regent's University London and London College of Fashion, University of the Arts London, UK, where he teaches research methods, fashion history and theory, and heritage marketing. He regularly delivers workshops and lectures for other institutions such as the University of Glasgow, Domus Academy and Nuova Accademia di Belle Arti in Milan. From 2013 to 2017, he worked as curatorial consultant for the V&A on the exhibition 'Opera: Passion, Power and Politics' (2017).

Reviews
An insightful history of Italian fashion curation, marketing and heritage, essential to understanding Italian fashion today. * Lucia Savi, Design Museum, UK *
An important contribution to the opening of the anglo-saxon focus in the discipline of fashion curating. Matteo Augello highlights and shows the uniqueness of some key cases in the history of fashion exhibitions and museums in Italy. * Marco Pecorari, Parsons Paris, France *
A rigorous critical analysis based upon extensive research. Matteo Augello takes the reader on a fascinating journey that explores the evolution of fashion studies and curatorship, and their relationship with industry, in Italy. * Amy de la Haye, London College of Fashion, UK *
A much needed summary in English of fashion curation in Italy. I would recommend this book for fashion historians, curators, Italian studies specialists and all those interested in the complex dynamics of how fashion is consumed in our time. * Sonnet Stanfill, V&A, UK *



Book Information
ISBN 9781350230811
Author Matteo Augello
Format Paperback
Page Count 214
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC