First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.

About the Author
Durairaj Maheswaran, Sharon Shavitt

Reviews

"This is a very important book. Its message is that psychology gives inadequate attention to culture, especially macroculture. Ratner's critiques of different approaches to psychology are excellent. This is a great book."
-PsycCRITIQUES

"The book is very timely in the contemporary context of developing cultural psychology...engaging, substantive, and at times provocative."


-Jaan Valsiner, Ph.D.
Clark University

"This book makes a unique contribution ...by drawing out the important connections between culture, psychology, and power...appropriate for undergraduate and graduate courses in cultural psychology ...Scholars in cultural psychology...developmental psychology...anthropology, sociology, and even public policy would benefit from reading this book."


-Victoria Plaut, Ph.D.
College of the Holy Cross

"A timely and urgently needed contribution to the field of psychology...a unified, coherent text on cultural psychology."


-Glenn Adams, Ph.D.
University of Kansas

Book Information
ISBN 9780805897777
Author Durairaj Maheswaran
Format Paperback
Page Count 70
Imprint Psychology Press
Publisher Taylor & Francis Inc
Weight(grams) 181g