In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

About the Author
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Reviews
"Crossing the Chasm sollte die Bibel sein fur High-Tech Unternehmen auf der Suche nach Loesungsmoeglichkeiten fur ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group



Book Information
ISBN 9781841120638
Author Geoffrey A. Moore
Format Paperback
Page Count 240
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 369g
Dimensions(mm) 92mm * 61mm * 7mm