Description
This multinational, multidisciplinary collection of essays focuses on Hallmark Channel movies and Hallmark’s position in the changing North American media landscape.
This book covers the ‘Countdown to Christmas’ offerings, year-round productions, made-for-TV mysteries and romances, Hallmark’s use of specific filming locations, and its relationship to viewer desires. Chapters examine Hallmark’s position in a changing sociopolitical context and the tensions the company must navigate in creating more “progressive” content; they discuss issues of gender, race, sexuality, and place, as well as analyzing the extensive ranges and reactions of social media participants and interrogating the nature of Hallmark’s popularity.
Suitable for scholars and students of film and tv and popular culture studies, this is a multifaceted look at both Hallmark and its viewers at a particular moment of Hallmark’s market dominance.
Book Information
ISBN 9781032487298
Author Carlen Lavigne
Format Hardback
Page Count 180
Imprint Routledge
Publisher Taylor & Francis Ltd
