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Critical Marketing: Issues in Contemporary Marketing by Mark Tadajewski 9780470511985
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Critical Marketing: Issues in Contemporary Marketing by Mark Tadajewski 9780470511985

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Description

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.

Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.

Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.



About the Author

Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.




Book Information
ISBN 9780470511985
Author Mark Tadajewski
Format Paperback
Page Count 416
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 765g
Dimensions(mm) 246mm * 171mm * 24mm

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