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Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line by Evan Nierman

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9781642252576
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9781642252576
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Description

When Facing a Crisis HOW SHOULD YOU RESPOND? If you want to protect the things that matter most in your life, then Crisis Averted was written for YOU. * Can you spot the inevitable threat that could bankrupt your business? * Have you adopted the two core practices that will make your social media bulletproof? * Are you willing to act today to guarantee success tomorrow?
The answers to these key questions could mean the difference between surviving or thriving.

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.

The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.



About the Author
EVAN NIERMAN is a top crisis PR expert whose work involves many of the biggest issues on the world stage. During the past two decades he has provided crisis management and strategic communications counsel to leading companies, high-profile business leaders, private individuals, government officials, and presidential candidates. As the founder and CEO of respected global crisis communications firm Red Banyan, Evan travels extensively but can often be found in Washington, DC, or at home in Florida.

Reviews

"With his first book Crisis Averted, Evan Nierman is stepping into the public sphere and revealing what I have known for years: his understated approach belies a sharp intellect and deep understanding of policy, politics and people. These qualities, paired with his integrity, have made him a trusted counselor." -Ben Carson, MD, Former Cabinet Official, Former Presidential Candidate, Retired Neurosurgeon, and Bestselling Author


"Crisis Averted is an invaluable resource for entrepreneurs and executives in every industry. Riveting ... a must-read!" -Mark Moses, Author of International Bestselling Book Make Big Happen; Founding Partner of CEO Coaching International


"In Crisis Averted, Evan Nierman convincingly portrays a much-needed message for business leaders: better to prepare for a PR crisis beforehand than react to potential PR threats in today's fast-moving world." -Jack Daly, CEO Coach, and Amazon Bestselling Author


"When it comes to politics and business, one key element that you have to get right is communication. Crisis Averted is a fresh examination of how to deliver messages that matter in today's information age." -Senator Joe Lieberman, Former Vice-Presidential Nominee


"Helpful and fascinating, Crisis Averted is teeming with real-life examples of the best and worst outcomes and provides practical advice for creating your own crisis toolkit." -Cynthia Cleveland, YPO International Board Director; YPO International Networks Chair; Former Global President, Universal Studios Consumer Products; President, Imaginarium and Teleflora





Book Information
ISBN 9781642252576
Author Evan Nierman
Format Hardback
Page Count 192
Imprint Advantage Media Group
Publisher Advantage Media Group

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