Description
Covers the key ingredients of cultures that actively stimulate and encourage innovation and creativity, from idea generation and evaluation to the five key motivators and the five key enablers that ensure that great ideas come to fruition
Examples and lessons from some of the world's most creative businesses, including Goldman Sachs and 3M, and ideas from the smartest thinkers, including Arthur Koestler, James Christiansen and Edward de Bono
Includes a glossary of key concepts and a comprehensive resources guide
About the Author
DENNIS SHERWOOD is Managing Director of The Silver Bullet Machine Manufacturing Company Limited, which specialises in organizational creativity and innovation. Dennis is a regular conference speaker and is the author of five books, including Smart Things to Know about Innovation and Creativity.
Book Information
ISBN 9781841123868
Author Dennis Sherwood
Format Paperback
Page Count 134
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 142g
Dimensions(mm) 175mm * 125mm * 11mm