Description
"As public interest in court cases grows, so too does media involvement and coverage. A smart lawyer recognizes that the media play a significant role in swaying public opinion in high-profile cases and, accordingly, looks to an expert like Marti Mackenzie to shape perceptions in a manner consistent with his or her view of the case." -- Johnnie Cochran, October 21, 2004 "Courting the Media lifts the curtain on the media relations often employed by prosecutors and police to tip the scales of justice before a suspect is ever formerly charged. Access to media, in order to influence public opinion and obtain a fair trial, promotes important civil liberties concerns. Marti Mackenzie gives helpful practical advice to lawyers and their clients who do not have public relations expertise through lively accounts of actual high-profile cases." -- Professor Nadine Strossen, President, American Civil Liberties Union New York Law School
About the Author
MARGARET A. MACKENZIE is the founder of Professional Profiles, a public relations firm with a unique specialization-court-related work, especially high-profile criminal trials. She teaches people who have never had to deal with the media how to present their side of the story when an accusation forces them into the media spotlight. Mackenzie has stood alongside many of the nation's top criminal defense lawyers, but has also worked with civil litigators, including those who successfully sued the tobacco industry for billions of dollars. She can be reached at www.lawyerpr.com.
Reviews
Mackenzie, founder of a public relations firm that specializes in court-related work and high-profile criminal trials, explains the importance of media relations for both the accused and accuser in trails. In each chapter, she describes a media relations challenge, including cases involving celebrities (O.J. Simpson, Russell Crowe, Robert Blake), custody disputes, serious and white-collar crimes, and Andrea Yates. She includes a chapter on media training for lawyers. The book was written for subjects and lawyers of high-profile cases and those interested in them. * Reference & Research Book News *
It is an anecdotal book, easy to read, and authoritative. It focuses mainly on public relations strategies and tactics in high-profile criminal cases (including white-collar), though Mackenzie also talks about dealing with the press in high-profile custody disputes, personal injury cases, and others. * Law Marketing Bibliography *
Book Information
ISBN 9780275991258
Author Margaret Mackenzie
Format Hardback
Page Count 204
Imprint Praeger Publishers Inc
Publisher Bloomsbury Publishing Plc
Weight(grams) 454g