Description
Goodall portrays a world caught up in the middle of a narrative arms race, where the message of the political right has outflanked the message of the political left. It is a world where narratives used by the far right inch ever closer to those employed by right-wing extremists in the Muslim world. Rather than dismiss the use of political narratives as a shallow tactic of the opposition, Goodall promotes their usefulness and outlines a number of ways that liberal academics can retake the public discourse from the extremist opposition. This is an essential text for the aspiring public intellectual and will appeal to students and scholars of qualitative methods, communications and media, and political science alike.
About the Author
H. L. (Bud) Goodall, Jr. is Professor of Communication and former Director of the Hugh Downs School of Human Communication at Arizona State University. He is the author or co-author of 20 books and over 100 articles, chapters, and papers. His edited volume, with Steve Corman and Angela Trethewey, Weapons of Mass Persuasion: Strategic Communication and the War of Ideas includes is currently required reading for members of the defense and intelligence communities. A pioneer in the field of narrative ethnography he has study high technology organizations, rock n roll bands, alternative forms of religion and spirituality in the southern United States, and recast his own life story in A Need to Know: The Clandestine History of a CIA Family (Left Coast, 2006). With Eric Eisenberg and Angela Trethewey, he is the co-author of the award-winning best textbook, Organizational Communication: Balancing Creativity and Constraint, now in its fifth edition, and he authored the highly acclaimed Writing the New Ethnography and Writing Qualitative Inquiry. His most recent work is in applying theories of communication and narratives to the challenge of countering ideological support for terrorism.
Book Information
ISBN 9781598745634
Author H.L. Goodall Jr
Format Paperback
Page Count 207
Imprint Left Coast Press Inc
Publisher Left Coast Press Inc
Weight(grams) 294g
About the Author
H. L. (Bud) Goodall, Jr. is Professor of Communication and former Director of the Hugh Downs School of Human Communication at Arizona State University. He is the author or co-author of 20 books and over 100 articles, chapters, and papers. His edited volume, with Steve Corman and Angela Trethewey, Weapons of Mass Persuasion: Strategic Communication and the War of Ideas includes is currently required reading for members of the defense and intelligence communities. A pioneer in the field of narrative ethnography he has study high technology organizations, rock n roll bands, alternative forms of religion and spirituality in the southern United States, and recast his own life story in A Need to Know: The Clandestine History of a CIA Family (Left Coast, 2006). With Eric Eisenberg and Angela Trethewey, he is the co-author of the award-winning best textbook, Organizational Communication: Balancing Creativity and Constraint, now in its fifth edition, and he authored the highly acclaimed Writing the New Ethnography and Writing Qualitative Inquiry. His most recent work is in applying theories of communication and narratives to the challenge of countering ideological support for terrorism.
Book Information
ISBN 9781598745634
Author H.L. Goodall Jr
Format Paperback
Page Count 207
Imprint Left Coast Press Inc
Publisher Left Coast Press Inc
Weight(grams) 294g
