Description
Understanding of the importance of strategic management has developed rapidly in the past decade. Recent economic events have shown that all organisations must continually reassess their approach to achieving intended objectives, especially improvement in customer focus. The construction industry is no different. Construction employers require graduates who are competent in understanding the basis of strategic management, the range of techniques that will enable the organisation to identify opportunities and threats and respond to rapid change.
This book provides an overview of the context in which construction projects are carried out, and the potential methods that exist to conduct strategic analysis and decision-making. By analysing case studies, Corporate Strategy in Construction: Understanding today's theory & practice demonstrates how vital lessons can be learnt from other industries by benchmarking practices and developing alternative ways of delivering value to clients.
A key message of the book is that construction organisations can, with a better appreciation of strategic management, increase their potential to innovate and create sustainable competitive advantage.
About the Author
Steven McCabe, Senior Lecturer in construction management, University of Central England
Reviews
"This new text is a valiant effort by McCabe to present the main theories of corporate strategy and discuss their application to the construction industry-all in 11 chapters (plus a chapter of corporate case examples)." (Construction Management and Economics, 1January 2012)
Book Information
ISBN 9781405159128
Author Steven McCabe
Format Paperback
Page Count 336
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 340g
Dimensions(mm) 244mm * 173mm * 18mm
