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Corporate Planning: A Practical Guide John Argenti 9781138564138
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Corporate Planning: A Practical Guide John Argenti 9781138564138

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Description

Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.



Book Information
ISBN 9781138564138
Author John Argenti
Format Paperback
Page Count 272
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 453g

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