Description
1. A comprehensive and engaging textbook, this volume helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.
2. This has been designed for the students of mass communication, public relations and journalism, and offers a fresh perspective into all basic and critical aspects of corporate communication - incorporating the latest changes in governmental policies and industry trends to aid students relate to the contemporary environment and become industry-ready.
3. It will be of interest to departments of journalism, mass communication, communication studies, organizational communication, corporate communication, public relations, and human resource management across the US and UK
Book Information
ISBN 9781032694719
Author Jaishri Jethwaney
Format Paperback
Page Count 368
Imprint Routledge India
Publisher Taylor & Francis Ltd
