In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reaching audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.

About the Author

Christina L. McDowell Marinchak is senior lecturer of marketing and management communication at Cornell University in the Nolan School of Hotel Administration at the SC Johnson College of Business.

Sarah M. DeIuliis is assistant professor in the Department of Communication and Rhetorical Studies at Duquesne University.

Reviews

"This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future."

-- Annette M. Holba, Plymouth State University

"This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future."

-- Annette M. Holba, Plymouth State University



Book Information
ISBN 9781498566827
Author Christina L. McDowell Marinchak
Format Hardback
Page Count 118
Imprint Lexington Books
Publisher Lexington Books
Weight(grams) 327g
Dimensions(mm) 238mm * 159mm * 15mm