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Coordinating Internet Sales with Other Channels: A Performance Measurement Model: 2009 by Andreas Pinterits 9783834908452
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Coordinating Internet Sales with Other Channels: A Performance Measurement Model: 2009 by Andreas Pinterits 9783834908452

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Description

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.

Book Information
ISBN 9783834908452
Author Andreas Pinterits
Format Paperback
Page Count 191
Imprint GWV Fachverlage GmbH
Publisher Springer Fachmedien Wiesbaden
Weight(grams) 313g

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