Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

• Explains why infographics and data visualizations work
• Shares the tools and techniques for creating great infographics
• Covers online infographics used for marketing, including social media and search engine optimization (SEO)
• Shows how to market your skills with a visual, infographic resume
• Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

About the Author

Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.

Reviews
This book explains how to create infographics that successfully communicate their message. (Talk Business, January 2014) "Cool Infographics is a mix of inspiration, instruction and education." (ZDNet, January 2014) This book is a great introduction to the subject. (Significance, July 2014)



Book Information
ISBN 9781118582305
Author Randy Krum
Format Paperback
Page Count 368
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 726g
Dimensions(mm) 234mm * 185mm * 25mm