Description
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to
Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.
About the Author
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
Book Information
ISBN 9781264257546
Author Joe Pulizzi
Format Hardback
Page Count 368
Imprint McGraw-Hill Education
Publisher McGraw-Hill Education
Weight(grams) 590g
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to
- Identify the intersection of your expertise and your future customer's needs
- Determine how to "tilt" your sweet spot to find a place where little or no competition exists
- Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Use social-media and SEO to convert one-time visitors into long-term subscribers
- Grow your business by expanding into multiple delivery channels
- Monetize your product or service for ultimate business success
- Understand how to sell your content asset for millions or build the business into a large enterprise
Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.
About the Author
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
Book Information
ISBN 9781264257546
Author Joe Pulizzi
Format Hardback
Page Count 368
Imprint McGraw-Hill Education
Publisher McGraw-Hill Education
Weight(grams) 590g
