Description
Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.
About the Author
Reviews
"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm." Ian Mowatt, Glasgow Caledonian University
Book Information
ISBN 9780631202349
Author Bob Mullan
Format Paperback
Page Count 256
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 454g
Dimensions(mm) 248mm * 174mm * 19mm
- Written clearly and simply, and devoid of jargon
- Covers both the empirical and theoretical ground in a lively manner
- Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)
About the Author
Bob Mullan is the author of Consuming Television: Television and its Audiences, published by Wiley.
Reviews
"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm." Ian Mowatt, Glasgow Caledonian University
Book Information
ISBN 9780631202349
Author Bob Mullan
Format Paperback
Page Count 256
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 454g
Dimensions(mm) 248mm * 174mm * 19mm
