Recently Viewed

Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics Barrie Gunter (University of Leicester, UK) 9781138832466
New

Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics Barrie Gunter (University of Leicester, UK) 9781138832466

No reviews yet Write a Review
RRP: £47.99
Booksplease Price: £41.81
Booksplease saves you

  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

  FREE UK DELIVERY: When you buy 3 or more books on Booksplease - Use code: FREEUKDELIVERY in your cart!

SKU:
9781138832466
MPN:
9781138832466
Available from Booksplease!
Availability: Usually dispatched within 5 working days
Ask Questions

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.



Book Information
ISBN 9781138832466
Author Barrie Gunter
Format Paperback
Page Count 202
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 249g

Reviews

No reviews yet Write a Review

Related Titles

Booksplease  Reviews

J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom