Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals' sense of identity and worth.

Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on:

• The purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this
• Psychological buying motivations in conventional buying environments and on the Internet
• The unrealistic socio-cultural beauty ideals embodied by idealized models.

Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health.

Consumer Culture, Identity, and Well-Being is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.

About the Author
Helga Dittmar, D.Phil, is Reader in Psychology at the University of Sussex in England, where she completed her undergraduate and postgraduate qualifications, after beginning her studies in psychology at the University of Frankfurt in Germany. Her research focuses on mass consumer society and how this has an impact on people's sense of who they are and their well-being. Her work has received strong media interest (TV, radio) and includes: psychological functions of material possessions, buying motivations, compulsive buying, materialism, as well as the influence of the mass media on the body image of girls, women and men.

Reviews

'Helga Dittmar produces irrefutable research evidence of the pernicious effects of the culturally reinforced belief; to be more, one has to have more, whether it's shoes, bags, cameras, cars, thinness, or muscles.' - April Lane Benson, Ph.D. Founder, Stopping Overshopping, LLC and Co-founder of the Center for the Study of Anorexia and Bulimia

'Helga Dittmar is an internationally recognised expert on the social psychology of consumption and its relationship to identity and well being. Her accessible prose style and her convincing use of experimental evidence, much of which has been collected by Helga and her research colleagues, culminates in a message that needs to be heard.' - Alan Lewis, Professor of Economic Psychology, University of Bath

"... The author and her contributors write commandingly and offer a well-structured, well-presented analysis of the existing studies and illustrate quite succinctly the maladaptive consequences of a society and its individuals who equate material success with self-worth." - Kristina Downing-Orr, clinical psychologist, London, UK, in The Psychologist

"Dr. Dittmar has done us a great service by writing a book on the importance of 'consuming' to society and to individual identity and well-being that is both scholarly and accessible. The book tackles some tough questions regarding who and what people want to be, how they go about constructing their 'selves', and just what is it that people want from life and why. I wish more research psychologists were writing books like this." - James E. Maddux, George Mason University, Washington, USA

"Dittmar's book provides a valuable review of her ground-breaking psychological studies of consumer culture. In my mind, the book's strongest contribution is its explication of how identity-related processes help explain the damage that occurs when individuals take on the materialistic values and unhealthy body images encouraged in our contemporary world." - Tim Kasser, Knox College, USA

"Consumer Culture, Identity and Well-Being: The Search for the 'Good Life' and the 'Body Perfect' discusses an important and timely issue - the psychological impact of mass consumption that visibly pervades our consumer culture. ... The author makes a contribution by focusing on identity." - Candice R. Hollenbeck & George M. Zinkhan, PsycCRITIQUES

Book Information
ISBN 9781848720626
Author Helga Dittmar
Format Paperback
Page Count 296
Imprint Psychology Press Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 550g