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Consumer Behaviour: A Practical Guide by Gordon Foxall 9781138832367
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Consumer Behaviour: A Practical Guide by Gordon Foxall 9781138832367

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Description

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Book Information
ISBN 9781138832367
Author Gordon Foxall
Format Hardback
Page Count 206
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 363g

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