Transformational and Wellness Expert Dawn Burnett has an impressive track record for helping people heal their pasts so they can transform from victim to victor. Like all of us, however, she has had a life filled with trials. The child of divorced parents and a survivor of abuse, she was in a toxic marriage that nearly took her life. These events, and the discovery that thought patterns and experiences are linked to health conditions which was revealed during her studies as an alternative medical practitioner, led her to a wake-up call. She left everything she knew, took her two kids, dog and belongings and drove seven states across country for a fresh start, a beautiful journey of accepting and loving self. Along the way, she charted a course to ultimate transformation and wellness on a path filled with valuable insight on personal relationships. She recognized that becoming trapped by the toxic emotions of our past can weigh down our spirit and sabotage any chance we have at happiness today or in the future. The result is Connect, a powerful book that provides effective ways to address key issues facing serious relationships. Filled with her personal triumphant story, and nine contributing authors, it reveals: the destructive patterns we create in relationships; the many ways we unintentionally sabotage our relationships and why we find ourselves settling for less than what we deserve. The solution is an empowering plan readers can implement themselves to heal their own hearts, fulfill their dreams, and find meaningful and lasting bonds with self and others. An opportunity for readers to finally connect to what they say they want-without compromising their authentic self; an opportunity to live their truth so they can thrive instead of cry.

MARKETING PLAN FOR

CONNECT
HOW TO LOVE AND ACCEPT YOURSELF AFTER DIVORCE

Already Completed

1. Website: connectthebook.com (currently active and book is ready for preorder)
2. Wrote and published press release
3. Social Media continuous posts - eBook published October 2018 in honor of Domestic Violence Awareness Month
4. Podcast appearances for Worthy and Coach Mandy
5. Connect featured in Fupping
6. Connect excerpt featured on Thrive Global
7. Connect excerpt featured on Divorced Moms
8. I did an interview contribution for Fatherly publication
9. I did an interview contribution for Up Journey
10. I did an interview contribution for Mom.Me
11. Endorsement from Shri Amritji
12. Endorsement from Mike Dooley
13. Endorsement from Jack Canfield
14. Endorsement from Sheri Salata - Oprah's former Producer and Co-President of OWN
15. Cross promotion with Connect 10 contributing authors
16. Promo endorsement video for new Cami-Soul invention launch endorsed by National Beauty Expert Michelle Phillips
17. Book picked up by Indigo - large bookseller in Canada
18. Author Central updated
19. Good Reads updated
20. BookBub listed
21. Ink by Hudson Group agreed to carry Connect at Dallas Love Airport store
22. Contributing Writer for Thrive Global
23. Contributing Writer for Mindbody Network
24. Connect under review by Bahrisons bookseller in India
25. Pitched the Editor for Her Stories with Huff Post
26. Hudson Group Miami Airport location agreed to carry Connect
27. Completed Susie Moore's course on pitching the media
28. Listed book launch event on Amazon
29. Contacted my local Barnes and Noble
30. Over 2,000 media connections on LinkedIn
31. 44,000 followers on Twitter
32. Auditioned for TEDx Talk
33. Facebook fan page for Connect The Book
34. Updated Signature links for all email correspondence

Moving Forward

1. Contact libraries using Amy Collins Library System
2. Pitch TV/radio using Susie Moore's approach and the Celebrity Method's approach
3. Banner Ad on Publisher Weekly's site---already working with sales rep
4. Send review copy Connect to Robin Roberts at GMA
5. Send review copy Connect to Oprah at OWN
6. Continue to reach out to top bloggers
7. Continue to pitch contributing writing ideas to HARO
8. Enter book contests
9. Submit story to local news bureau
10. Join a press association
11. Pitch Arianna Huffington to be a guest on her podcast
12. Pitch Sheri Salata to be a guest on her podcast
13. Pitch continuously newspaper and magazines for interviews
14. Pitch for holiday tie ins like Mother's Day gift guides and Valentine's Day
15. Send out an updated News Release
16. Website A New Dawn Natural Solutions client based newsletters
17. Pitch catalogs
18. Continuous social media posts for the next 3 years
19. Always be pitching
20. Continue doing 5 things a day for Connect marketing over the next 3 years
21. Pitch speaking engagement opportunities- cruise lines
22. Continuous pitching for podcast appearances through Radio Guest List
23. Pitch HSN and QVC
24. Apparel advertising through T-shirts and mugs
25. Get business cards created with book excerpt on the back
26. Run a contest giveaway on Amazon
27. Connect and pitch a multi-level marketing company
28. Provide free waiting room copies to Psychologists and Doctor's offices
29. Continuous website SEO
30. Announce website to email newsletters that feature new sites
31. Publicize website with special-interest magazines
32. Gain positive customer reviews on Amazon
33. Get listed on a popular book club such as Oprah's
34. Conduct continuous market research
35. Set up review for Hudson Group for all airport stores to carry Connect
36. Advertise in trade magazines
37. Offer book as bag stuffers for Sheri Salata's This Is Fifty Weekend events
38. Approach super markets for book sales
39. Offer free copies for Beauty Salons in their waiting areas
40. Participate in IBPA's Foreign Rights Virtual Book Fair
41. Pitch overseas news publications
42. Look into frequent buyer program with the airlines
43. Pitch and sell direct to corporations
44. Sell to mail order catalogs
45. Create a book trailer and use Sunny's YouTube Boss Approach
46. Completed filming for EmpiHER reaching 1 million viewers airs in May
47. Completed filming for Unlocking Your Limitless Life airs in June
48. Author was featured on Happy Hour with Jonna and Keryl airs each Sunday at 7 a.m. on K104.7 FM and again at 8 a.m. on WBPM 92.9 FM


About the Author
Dawn Burnett is founder of A New Dawn Natural Solutions, a Transformation and Wellness Expert for women through every life change and the host of the radio show Wake Up and Listen. She provides wellness strategies to those who are frustrated with their current health situations and are ready to embrace alternative healing solutions, healing their bodies-and their lives-from the inside out. She has an impressive roster of television and speaking appearances including ABC, FOX, TBN, and WKGB and is a regular contributor to the Thrive Global and Huffington Post. Dawn is the author of True Confessions of the Heart, Connect How To Know If He's Really Your Man and is co-author of Jack Canfield's The Road to Success, Vol. 2. She is a songwriter and contributor to the Equality movement with her song Everybody Cross The Line.


Book Information
ISBN 9781948484121
Author Dawn Burnett
Format Paperback
Page Count 256
Imprint Clovercroft Publishing
Publisher Carpenter's Son Publishing