*NEW EDITION FEATURING UPDATED MATERIAL*

'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY

'A racy, engrossing read' PROFESSOR IAN ROBERTSON

'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES

Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams.

In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'.

Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence.

Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

A brand new guide to communicating for success by making immediate and indelible connections: it's How to Win Friends and Influence People crossed with Talk Like Ted.

About the Author

Simon Lancaster first started writing speeches in the late 1990s for members of Tony Blair's Cabinet. He has since gone on to write speeches for the CEOs of some of the world's biggest companies. He is an Executive Fellow of Henley Business School and lectures on Creative Writing at the University of Cambridge.

Simon regularly appears on BBC and Sky News discussing speeches and has written articles for the Guardian, Daily Mail, Spectator, Prospect and GQ. He frequently makes keynote speeches at major conferences around the world and his social media videos attract hundreds of thousands of views. His 2016 TEDx Talk 'Speak like a Leader' has had more than three million views. He lives in the Brecon Beacons with his wife, two daughters, a dog, two cats and several chickens.

Reviews
Like everything the incredible Simon Lancaster does - whether it's in speech-writing, books or music - this is erudite, interesting and, above all, entertaining. * Alan Johnson, author and Former Home Secretary of the United Kingdom *
In a world filled with division and anxiety, Simon Lancaster unlocks a treasure trove of advice on how we achieve meaningful and lasting connections with others through our written and spoken communications. And he makes it all sound fun and easy - which is exactly how it should be * Viv Groskop, author of How to Own the Room: Women and the Art of Brilliant Speaking *
One of the world's best speechwriters unveils the arts of persuasion with the help of some brain science. A racy, engrossing read. * Professor Ian Robertson, author of How Confidence Works: The New Science of Self-Belief *
'I really enjoyed Connect! Highly recommend it to anyone looking to connect more deeply with their audience, whether it's one person or a thousand.' * Terry Szuplat, President Obama's speechwriter, 2009-2017 *
A rollicking read, jammed full of inspiring insights and examples, showing how we can all use humour and playfulness to become better communicators. Great fun! * Neil Mullarkey, comedian and author of Seven Steps to Improve Your People Skills *
In this highly entertaining guide to communication, Simon Lancaster provides rich insight into how to instantly connect with audiences. His anecdotes and familiar cultural reference points ensure that he always practises what he preaches, and so his ideas connect with readers * Jonathan Charteris-Black, Emeritus Professor of Linguistics, University of the West of England *
Simon Lancaster dives into the language that dominates public debate to argue that the opinions many of us assume to be instinctive are actually the product of others manipulating words and phrases to provoke the reaction they desire. A thoroughly entertaining and highly relevant read. * Sir Peter Wanless, Chief Executive, NSPCC *



Book Information
ISBN 9781788706438
Author Simon Lancaster
Format Paperback
Page Count 368
Imprint Heligo Books
Publisher Bonnier Books Ltd
Weight(grams) 331g
Dimensions(mm) 216mm * 135mm * 24mm