An overview is given of cross-cultural psychology and cultural psychology, focusing on theory and methodology. In Section 1 historical developments in research are traced; it is found that initially extensive psychological differences tend to shrink when more carefully designed studies are conducted. Section 2 addresses the conceptualization of "culture" and of "a culture". For psychological research the notion "culture" is considered too vague; more focal explanatory concepts are required. Section 3 describes methodological issues, taking the notion of the empirical cycle as a lead for both qualitative and quantitative research. Pitfalls in research design and data analysis of behavior-comparative studies, and the need for replication are discussed. Section 4 suggests to move beyond research on causal relationships and to incorporate additional questions, addressing the function and the development of behavior patterns in ontogenetic, phylogenetic and historical time. Section 5 emphasizes the need for applied research serving the global village.

Book Information
ISBN 9781108827614
Author Ype H. Poortinga
Format Paperback
Page Count 75
Imprint Cambridge University Press
Publisher Cambridge University Press