Competitive Strategy and Leadership focuses on the diagnosis and implementation of a firm's strategic plan. Through the Cycle of Success, superior performance results from the convergence of competitive strategy, the expectations of its targeted buyers, and the implementation of strategy-specific operating policies and practices. The Cycle of Success provides a means for a firm to develop management according to strategy. Through a case study and focused exercises, readers are lead to identify the specific weighted mix of product features, service, and price through which a firm seeks to gain a competitive advantage. The intended mix of product features, service, and price is extended to designing strategy-specific operations, policies, and practices, into a measurement system that monitors and communicates the firm's strategy, and to a model of strategic leadership. The sucessful reader of this book is able to help a firm craft its competitive strategy, contribute to building an effective management team, and help develop a coherent organization. Through the application of a strategy based-management theme, all operations and decisions are commonly guided. Superior performance, for the firm, the individual and for each co-worker, can be achieved through the alignment of all tasks and operations with the requisites of implementing the firm's strategy.

Book Information
ISBN 9780742512801
Author William G. Forgang
Format Paperback
Page Count 160
Imprint Rowman & Littlefield Publishers
Publisher Rowman & Littlefield
Weight(grams) 236g