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Competitive Strategy Analysis For Agricultural Marketing Cooperatives by Ronald W Cotterill 9780367158989
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Competitive Strategy Analysis For Agricultural Marketing Cooperatives by Ronald W Cotterill 9780367158989

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Description

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

Book Information
ISBN 9780367158989
Author Ronald W Cotterill
Format Paperback
Page Count 232
Imprint CRC Press
Publisher Taylor & Francis Ltd

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