'This is not just another pop-psych book: it's the first book to capture and share the insights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or home' Amy Cuddy

HOW PEOPLE JUDGE YOU - AND HOW TO COME OUT LOOKING GOOD

Everyone wants to know how to be more influential. But most of us don't really think we can have the kind of magnetism or charisma that we associate with someone like Bill Clinton or Oprah Winfrey unless it comes naturally.

In Compelling People - now required reading at Harvard Business School - John Neffinger and Matthew Kohut show that this isn't something we have to be born with, it's something we can learn. They trace the path to influence through a balance of strength and warmth. Each seems simple, but only a few of us figure out the tricky task of projecting both at once.

Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers and Nobel Prize winners, Compelling People explains how we size each other up - and how we can learn to win the admiration, respect, and affection we desire.

How people judge you - and how to come out looking good.

About the Author
John Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.

Reviews
This is not just another pop-psych book: it's the first book to capture and share the insights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or home -- Amy Cuddy, PhD, Harvard Business School
Have you ever wondered why you make the impression you do? In Compelling People, John Neffinger and Matthew Kohut marshal a wide-range of evidence from psychology to demonstrate that everything you do projects your strength and warmth to others. Not only does this book tell you why people react to you as they do, it also provides specific suggestions for managing your image. This book is a must-read for all leaders who want to maximize their influence on others -- Art Markman, PhD., Professor of Psychology and Marketing at the University of Texas and author of Smart Thinking and Smart Change
Few books can make a credible claim to change your life but I may have found one that does. Compelling People: The Hidden Qualities That Make Us Influential argues that charisma isn't just a character trait some lucky people are born with. It's something we can all emulate and learn. [I] spent a week putting the authors' tips to the test and am now converted to their way of thinking -- Sharon Ni Chonchuir * Irish Examiner *
An enlightening perspective on our behaviour and how we interpret the demeanour and actions of others * Observer *
real practical advice on how to deal with tricky situations * HR magazine *
[a] thought provoking new title -- Etan Smallman * Metro.co.uk *



Book Information
ISBN 9780349404875
Author John Neffinger
Format Paperback
Page Count 336
Imprint Piatkus Books
Publisher Little, Brown Book Group
Weight(grams) 240g
Dimensions(mm) 198mm * 129mm * 22mm