Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different-and much more exciting-than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

Book Information
ISBN 9780742530980
Author Susanna Hornig Priest
Format Paperback
Page Count 288
Imprint Rowman & Littlefield Publishers
Publisher Rowman & Littlefield
Weight(grams) 372g