Sebastian Serfas shows how cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.

About the Author
Dr. Sebastian Serfas completed his doctoral thesis under the supervision of Prof Dr. Uwe Goetze at Chemnitz University of Technology. He conducts research at the intersection of psychology and business administration and works for a leading management consultancy.


Book Information
ISBN 9783834926432
Author Sebastian Serfas
Format Paperback
Page Count 255
Imprint Gabler
Publisher Gabler