Business consulting and related professional services represent a 350 billion dollar industry- and they're growing in a huge way. But things aren't as rosy as this figure might suggest. All too many consulting jobs, are brief, one-shot engagements- situations by which most professionals can't survive. The most pressing concern today for six million professional advisors is this: In our bottom-line era, how can I make myself stand out and become indispensable to my clients for the long haul? CLIENTS FOR LIFE has the answers. Featuring interviews with CEOs of such leading corporations as Kodak and American Express, Sheth and Sobel, two of the field's preeminent authorities, outline a series of proven skills and techniques that seperate the extraordinary from the ordinary. Readers will learn how to build trust through consistency and reliability, balance professional independence with client devotion, practice crucial "big picture thinking" and much more.
About the AuthorJagdish Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, and the founder of the Center of Relationship Marketing. He has served as an advisor and consultant to AT&T, Lucent, Motorola, and Young and Rubicam, and contributes regularly to
The Wall Street Journal and other publications. He lives in Atlanta, Georgia.
ReviewsUSA Today Everything you ever wanted to know about being the perfect consultant is in
Clients for Life...valuable for the most seasoned advisor, whether a lawyer, an accountant, or marketing professional.
Book InformationISBN 9780684870304
Author Andrew SobelFormat Paperback
Page Count 272
Imprint The Free PressPublisher Simon & Schuster
Weight(grams) 249g
Dimensions(mm) 214mm * 140mm * 18mm