Description
Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice.
City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning and place management. Practitioners in local authorities will also find the examples and practices examined informative as lessons for the future.
About the Author
Edited by Alex Deffner, Retired Professor of Urban and Leisure Planning, Department of Planning and Regional Development, University of Thessaly, Greece and Mihalis Kavaratzis, Professor of Place Marketing, Department of Marketing, International Business and Tourism, Manchester Metropolitan University, UK
Reviews
'In light of the many urgent crises and global challenges, such as climate change, epidemics, ethical problems and over-tourism, this book offers comprehensive, diverse and up-to-date knowledge for mayors, marketers and academics. looking for strategies and ways of coping with these critical issues. It is a must-read that provides an important contribution to the field of city branding, as well as a variety of practical advice, tools and development of basic concepts in the fields of city identity, reputation management, responsible tourism development, events and social media.' -- Professor Eli Avraham, University of Haifa, Israel
'City branding - in its simplistic expression via logos and slogans - is often blamed for overtourism, while it might just hold some of the solutions if one looks at it from the strategic perspective of reputation management. This book, edited by Alex Deffner and Mihalis Kavaratzis, two of the most prolific and esteemed researchers in city branding, is therefore a welcome contribution to this discussion.' -- Robert Govers, Founding Chairman, International Place Branding Association
Book Information
ISBN 9781035347537
Author Alex Deffner
Format Hardback
Page Count 222
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
