As part of its 'going out' strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China's Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.

Each chapter examines a different dimension of Chinese media's globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China's public diplomacy and the discussion around the growth of China's state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China.

Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China's Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

About the Author
Daya Kishan Thussu is Professor of International Communication at the University of Westminster, UK. Hugo de Burgh is Professor and Director of the China Media Centre, University of Westminster, UK. Anbin Shi is Professor and Director of the Israel Epstein Center for Global Media and Communication at Tsinghua University, Beijing, China.

Reviews

"Alongside China's recent ever greater efforts to become a more and more influential player in the global arena, this collection certainly serves as an enlightening and thoughtful study on why and how China's media go global. Consisting of contributions from many established communication scholars and well-known media practitioners in China, this book is no doubt a an excellent, very comprehensive and up to date, and truly resourceful tool for readers to better understand the complexity of the interplay of China's media and politics/ideology and its unique media system and practice."

Professor Junhao Hong, State University of New York at Buffalo

"This collection of articles on Chinese media in the global context will be invaluable to anyone researching or teaching about contemporary China, international communication, and international relations more generally. The editors have gathered a wide range of material from leading experts in China and elsewhere that is both empirically rich and intellectually stimulating."

Colin Sparks, Hong Kong Baptist University, Hong Kong

"I am thrilled to witness that three leading scholars from India, China and Britain joined hands in accomplishing this ground-breaking volume. The day when all voices from communities of different value systems, political beliefs and knowledge can be heard through various media platforms which are free from Western agenda-setters, is the day when people around the world attain their freedom of expression and truthful news."

Li Xiguang, Director of UNESCO Global Chair of Media Literacy, Information and Intercultural Dialogue, Tsinghua University

Book Information
ISBN 9781138665859
Author Daya Kishan Thussu
Format Paperback
Page Count 324
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 476g