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Children & Advertising: What Do They Think About Advertisements, How Are They Affected by Advertisements? by Arzu Sener 9781617289095
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Children & Advertising: What Do They Think About Advertisements, How Are They Affected by Advertisements? by Arzu Sener 9781617289095

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Description

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Book Information
ISBN 9781617289095
Author Arzu Sener
Format Paperback
Page Count 69
Imprint Nova Science Publishers Inc
Publisher Nova Science Publishers Inc
Weight(grams) 148g

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