This book focuses on the evolution of the popular 3rd generation Chevrolet 1/2-ton C/K-Series pickup trucks from 1973-1987. Chevrolet's 1/2-ton pickup trucks were competing head-to-head in a highly competitive marketplace with Ford's always popular F150. At the same time, other truck builders such as Dodge, International Harvester, and Jeep were constantly applying pressure to increase sales in an attempt to capture more market share at the expense of the leaders. Following a brief history of Chevrolet's building of the corporation's 1/2-ton pickup trucks, the book takes an extensive look at Chevrolet's 1/2-ton C/K-Series pickup trucks with emphasis on the all new model, followed by a year-by-year description of the evolving 1970s models, and the various market demands, which often led to the introduction of niche models to broaden its market base. Chevrolet reacted to a changing marketplace that included a greater interest in 4WD, while being detoured by fuel shortages, ever-changing fuel economy and pollution regulations, and the constant quest to reduce overall weight. As well as the production models, there are chapters on the restoration and the growing interest in the customization of these Chevy C/K models by enthusiasts.

About the Author
Norm Mort began taking pictures of old vehicles parked at the side of the road before he was ten. At 12 years of age Norm was the youngest member on the executive of the Antique and Classic Car Club of Canada, Toronto Chapter. In the 1960s he began accumulating photos and information on motoring. His personal vehicle collection has included everything from a 1922 D-Type Vauxhall and 1935 Morgan to a 1966 Autobianchi van and 1962 Studebaker Station Wagon. A writer for magazines and newspapers such as World of Wheels, Sports Car Market, the Toronto Sun, Montreal Gazette, Old Autos and numerous others in the field of transport for over 30-years. He has also written several historic vehicles books in the Veloce series `Those were the days ...'

Reviews
It's a compact little volume, but packed with facts, figures and glossy colour illustrations - Classic American. --- Truck fans or Chevy aficionados will find plenty to enjoy - Auto Express



Book Information
ISBN 9781787113114
Author Norm Mort
Format Paperback
Page Count 96
Imprint Veloce
Publisher David & Charles