We say that someone has charisma when they can attract, inspire and influence people through their personal qualities. We think that this is a special power some fortunate individuals have that makes them able to affect and influence others at a deep emotional level, to communicate effectively with them and make interpersonal connections. But very few of us understand what charisma really is. It is not widely-applauded magnetism or shallow charm. Rather, it's the deep-rooted powerful charisma that helps people deliver incredible results. This charisma is a learnable skill. It's the result of developing specific behaviours, which are proven to improve not only how people feel about you, but which will help others change their own behaviours and achieve success. Charismatic Leadership will show you how to be a powerful influencer with your peers, your colleagues and your customers. You'll learn why charisma is a vital asset in any organization, understand its essential components, find out how to grow your charismatic presence and discover why you need the companion skills of coaching, problem-solving and empathy. Using charisma effectively helps everyone perform at a high level. This book will show you how.

About the Author
Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute. His four business books are all published by Kogan Page: The Language of Leaders; Communicate to Inspire; People with Purpose; Charismatic Leadership.

Reviews
"Based on decades of experience as a leader and researching leadership, Kevin Murray has written a powerful book packed with pointers on how each of us can improve our leadership effectiveness through becoming more charismatic in our own, personal way. Charismatic Leadership is a treasure trove of tips, written in a punchy, easy-to-absorb style, that allows the reader to take stock, reflect and experiment with the insights Kevin Murray shares. A book to enjoy!" * Fields Wicker-Miurin OBE, Co-Founder and Partner, Leaders' Quest *
"Charisma is oft regarded as a "you've either got it or you haven't" kind of thing. Kevin Murray's new book shows how everyone can master the skills of charisma to boost their effectiveness, impact and enjoyment at work." * Ann Francke, CEO, Chartered Management Institute *
"This book is a great read and is clear, persuasive and authentic. It immediately debunks the popular definition of charisma and replaces it with a framework that is compelling, memorable and practical. It does what great books do - it clarifies and codifies what you thought to be true but couldn't articulate." * Andrew Gardner, Chairman, Medvivo *
"Kevin Murray writes my "go to" leadership books and this one is no exception. Charismatic Leadership is packed with great insight and lots of practical examples of how you can inspire those you lead and how to become a better and more charismatic leader. Highly recommended." * Stuart Lancaster, Senior Coach, Leinster Rugby *
"This book will set the benchmark for leadership of the future. Its simplicity and clear guidance, married to immense insights and experiences, make this book a powerful tool." * Michael Frohlich, CEO, Ogilvy UK *
"Kevin Murray's thoughtful and practical dissection of charisma takes the mystery out of the legend and challenges the reader to find their charisma within. Engaged workforces perform better collectively and are happier individually; they react positively to charismatic leaders, so it's worth finding out how to achieve charismatic leadership by studying this excellent book." * Chris Satterthwaite, Chairman, Access Intelligence *
"Many feel that the word "charismatic" isn't a term they could ever apply to themselves. You are either born charismatic or you aren't. Kevin Murray's book shows that charisma is multi-faceted and that we all indeed can be charismatic. At a time when we need leaders who can win hearts and minds and encourage brave thinking and doing, in the face of unprecedented change and uncertainty, this book is timely and important." * Jo Parker, COO, Chime *
"Leadership is hard, and Kevin Murray's books always provide a great guide to becoming a better leader. We all know that charisma is a core quality of leadership, but what we may not have known is that charisma can be learned. Kevin Murray tells us how in his latest invaluable guide for managers." * Jeremy Thompson, CEO, Caytoo Sports Marketing Intelligence *
"The forensic insights into leadership traits and challenges in this book are hugely impressive, but it is the clear structure that makes it so relevant and practical to anybody playing or seeking a leadership role. Congratulations on another great contribution to management literature." * Nicholas Harvard Taylor, Founder, Harvard Public Relations *



Book Information
ISBN 9781789660951
Author Oh
Format Hardback
Page Count 264
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 655g
Dimensions(mm) 242mm * 164mm * 25mm