A result of many years of research and practice, Changing the Performance is a book about the arts and about business, and the interplay between the two. Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT).

Raising intriguing questions, this book proposes that fundraising for the arts is much more than simply a function for generating income. It fulfils an ancient social role of connection across levels of power, expertise, culture, gender and generation. Rowntree describes why these dynamics are vital to society's ability to adapt.

Changing the Performance is an inspiring manual for arts practitioners concerned with the relationship between business, the arts and wider society, and particularly those engaged in fundraising.

Reviews

'A readable, clear and above all useful insight into the world of arts fundraising and sponsorship in the UK.' - Andrew Missingham, Creative Producer

'Invaluable as a record of the painstaking preparation behind LIFT's work, and useful too as a handbook on funding and sponsorship.' - Janet Suzman

Book Information
ISBN 9780415379342
Author Julia Rowntree
Format Paperback
Page Count 288
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 530g