Description
Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development.
Change Ahead is about the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance with and for people.
About the Author
Carola Verschoor is the founder of GROH! (www.groh-innovation.com) She is an innovator, growth agent, brand builder, creative doer, marketing strategist and foodie. Her natural habitat is where innovation, marketing and design intersect. Carola loves challenges and believes that growth is achieved through a healthy mix of creativity, daring to believe in new possibilities, business-sense and a passion for making things work. In her practice at GROH! she supports clients in getting through the "Grrrr" of change and into the "Ooohhh!" of suprising, creative results to business problems. Carola has worked for over 20 years for and with some of the world's largest branded goods companies, including: Kraft Foods, The Coca-Cola Company, Danone, Ahold, Spadel, Sara Lee, FrieslandCampina, DSM, Philips and KPN among others. She resides in The Netherlands with her husband and children.
Book Information
ISBN 9789063693985
Author Carola Verschoor
Format Paperback
Page Count 240
Imprint BIS Publishers B.V.
Publisher BIS Publishers B.V.
Change Ahead is about the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance with and for people.
About the Author
Carola Verschoor is the founder of GROH! (www.groh-innovation.com) She is an innovator, growth agent, brand builder, creative doer, marketing strategist and foodie. Her natural habitat is where innovation, marketing and design intersect. Carola loves challenges and believes that growth is achieved through a healthy mix of creativity, daring to believe in new possibilities, business-sense and a passion for making things work. In her practice at GROH! she supports clients in getting through the "Grrrr" of change and into the "Ooohhh!" of suprising, creative results to business problems. Carola has worked for over 20 years for and with some of the world's largest branded goods companies, including: Kraft Foods, The Coca-Cola Company, Danone, Ahold, Spadel, Sara Lee, FrieslandCampina, DSM, Philips and KPN among others. She resides in The Netherlands with her husband and children.
Book Information
ISBN 9789063693985
Author Carola Verschoor
Format Paperback
Page Count 240
Imprint BIS Publishers B.V.
Publisher BIS Publishers B.V.
