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Cengage Advantage Books: This is PR: The Realities of Public Relations by Doug Newsom 9781111836832
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Cengage Advantage Books: This is PR: The Realities of Public Relations by Doug Newsom 9781111836832

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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Book Information
ISBN 9781111836832
Author Doug Newsom
Format Paperback
Page Count 384
Imprint CENGAGE Learning Custom Publishing
Publisher Cengage Learning, Inc
Weight(grams) 670g

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