The historical and cultural context of fame in the twenty-first century
Today, celebrity culture is an inescapable part of our media landscape and our everyday lives. This was not always the case. Over the past century, media technologies have increasingly expanded the production and proliferation of fame. Celebrity explores this revolution and its often under-estimated impact on American culture. Using numerous precedent-setting examples spanning more than one hundred years of media history, Douglas and McDonnell trace the dynamic relationship between celebrity and the technologies of mass communication that have shaped the nature of fame in the United States.
Revealing how televised music fanned a worldwide phenomenon called "Beatlemania" and how Kim Kardashian broke the internet, Douglas and McDonnell also show how the media has shaped both the lives of the famous and the nature of the spotlight itself. Celebrity examines the production, circulation, and effects of celebrity culture to consider the impact of stars from Shirley Temple to Muhammad Ali to the homegrown star made possible by your Instagram feed. It maps ever-evolving media technologies as they adeptly interweave the lives of the rich and famous into ours: from newspapers and photography in the nineteenth century, to the twentieth century's radio, cinema, and television, up to the revolutionary impact of the internet and social media.
Today, mass media relies upon an ever-changing cast of celebrities to grab our attention and money, and new stars are conquering new platforms to build their adoring audiences and enhance their images. In the era of YouTube, Snapchat, and reality television, fame may be fleeting, but its impact on society is profound and lasting.

About the Author
Susan J. Douglas (Author)
Susan J. Douglas is the Catherine Neafie Kellogg Professor of Communication Studies at The University of Michigan. She is the author of five books, including The Rise of Enlightened Sexism (2010), Listening In: Radio and the American Imagination (1999) and Where The Girls Are: Growing Up Female with the Mass Media (1994).
Andrea McDonnell (Author)
Andrea McDonnell is Associate Professor of Communication and Media Studies at Emmanuel College. She is the author of Reading Celebrity Gossip Magazines (2014) and has published numerous articles examining the relationship between media and popular culture.


Reviews
"Douglas and McDonnell focus ... on technological change in the United States and its implications for celebrity culture ... highlights a transformation that has only intensified in the era of twenty-four-hour cable and Twitter." -- New York Review of Books
"An indispensable resource for understanding the deep connections between celebrities, the media, the public and the celebrity production industry. Douglas and McDonnell offer an expert guide to the current moment of heightened media visibility and celebrity accessibility, reminding us of the crucial history of celebrity and fame." -- Sarah Banet-Weiser, author of Empowered: Popular Feminism and Popular Misogyny
"From Alexander the Great to Donald Trump, from Clara Bow to Kim Kardashian, fame has been an odd mix of products, personalities, pleasures, and politics. Carefully attuned to the impact of technologies and media, and to the interplay between celebrity industries and their audiences, Celebrity offers a detailed history of fame that is smart, rich, complex, current, and fun." -- Joshua Gamson, author of Claims to Fame: Celebrity in Contemporary America
"There is no more perfect timing for this brilliant examination of celebrity as the primary currency of public life than in the era of a reality show president!" -- Jeffrey P. Jones,Executive Director, Peabody Awards



Book Information
ISBN 9781479862030
Author Susan J. Douglas
Format Paperback
Page Count 336
Imprint New York University Press
Publisher New York University Press
Weight(grams) 517g