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CB by Barry J. Babin
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CB by Barry J. Babin

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9780357518205
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9780357518205
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Description

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

Book Information
ISBN 9780357518205
Author Barry J. Babin
Format Paperback
Page Count 400
Imprint South-Western College Publishing
Publisher Cengage Learning, Inc
Weight(grams) 980g
Dimensions(mm) 277mm * 215mm * 15mm

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