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Categorization in Social Psychology by Craig McGarty 9780761959540
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Categorization in Social Psychology by Craig McGarty 9780761959540

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Description

Categorization in Social Psychology offers a major introduction to the study of categorization, looking especially at links between categorization in cognitive and social psychology. In a highly readable and accessible style, the author covers all the main approaches to categorization in social psychology that a student might come across, including: biased stimulus processing, construct actviation, self-categorization, explanation-based, social judgeability and assimilation/contrast approaches. It is a wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology.

Book Information
ISBN 9780761959540
Author Craig McGarty
Format Paperback
Page Count 320
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 530g

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