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Career Rehab: Rebuild Your Personal Brand and Rethink the Way You Work by Kanika Tolver 9781599186511

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Description

Ditch the Job for the Dream
If you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab.

This book has the tools you need to go from the job you're in to the career-and the life-you want. In Career Rehab, professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream career.

Tolver outlines simple yet innovative ways to brand, market, and sell yourself into jobs that promote work-life balance, fair compensation, and continuous career development. You'll learn how to:

  • Brand yourself like a product
  • Fearlessly, but softly, resign from a job
  • Identify the right career path for yourself
  • Enhance your professional happiness
  • Leverage your personal passions and purpose in life

This collection of research, success stories, interviews, and case studies will give you a better understanding of how you can find professional and personal bliss. The time is NOW to build your personal brand, network like a hustler, and get the pay you deserve.



Publisher Marketing
  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book excerpts shared on Entrepreneur.com to showcase each of the chapter's content with the inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
    Author Marketing
  • Coordinated social media campaign on author's social channels and media platforms (43,000 combined followers)
  • Author email blast to dedicated opt-in list of 4,000
  • 10-15 speaking engagements planned for 2019 with average attendance between 600-800
  • Online blog campaign with Glassdoor.com reaching 57 million unique visitors
  • Author has committed to a PR push focused on radio, online blog licensing of author content, and podcast push
  • Full-page ad in Entrepreneur and Green Entrepreneur print and digital magazines (3.1+ million readers/month)
  • Email campaign to minimum 340K Entrepreneur and Green Entrepreneur subscribers
  • Banner ads on Entrepreneur.com and GreenEntrepreneur.com (audience 14 million unique visitors/month)
  • Book cover and text links within related articles and channels on publisher sites
  • Content campaigns shared via publisher's social networks (13+ million engaged)
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts


  • About the Author
    KANIKA TOLVER is the CEO and founder of Career Rehab, LLC in Washington, DC, where she helps clients transform their careers with coaching programs, events, webinars, and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker, and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post, and a variety of radio interviews and podcasts.


    Book Information
    ISBN 9781599186511
    Author Kanika Tolver
    Format Paperback
    Page Count 200
    Imprint Entrepreneur Press
    Publisher Entrepreneur Press

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