Description
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
About the Author
Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.
Book Information
ISBN 9780470043929
Author Peter Shankman
Format Paperback
Page Count 224
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 275g
Dimensions(mm) 229mm * 156mm * 16mm
About the Author
Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.
Book Information
ISBN 9780470043929
Author Peter Shankman
Format Paperback
Page Count 224
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 275g
Dimensions(mm) 229mm * 156mm * 16mm
