Description
This handbook highlights limitations of quantitative data analytics, promoting qualitative approaches (in tandem or separately) in analysing and understanding data.
About the Author
Boyka Simeonova is an Assistant Professor in Information Management at Loughborough University, and the Director of the Knowledge and the Digital Economy Research Network and the Deputy Director of the Centre for Information Management. Boyka is also a co-editor of the book, Strategic Information Management: Theory and Practice, 5th Edition (2020). Robert D. Galliers is the University Distinguished Professor Emeritus and former Provost, Bentley University, and Professor Emeritus and former Dean, Warwick Business School. He received the AIS LEO Award for exceptional lifetime achievement in Information Systems in 2012 and was the founding editor-in-chief of The Journal of Strategic Information Systems. His work on research methods has been particularly well cited.
Book Information
ISBN 9781009098878
Author Boyka Simeonova
Format Hardback
Page Count 500
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 754g