Description
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
About the Author
Sergey K. Aityan is Professor of Economics, MIS, Computer Science and Director of the Multidisciplinary Research Center at Lincoln University (USA).
Book Information
ISBN 9783030768560
Author Sergey K. Aityan
Format Hardback
Page Count 518
Imprint Springer Nature Switzerland AG
Publisher Springer Nature Switzerland AG
