A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLES

Do you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You'll read about:

• Important business analysis tools like SWOT analysis and issue analysis
• Strategic option assessment
• Developing and executing a strategy for any business situation

The story follows Kazumi who takes over operations at her father's confectionery company. With the help of her mentor, Business Planning Manager Takeda, she formulates a viable plan for turning the business around, building trust among key stakeholders, and successfully convincing the CEO to implement the plan companywide. With this approachable book, you'll quickly grasp business analysis topics and have fun learning how to apply them in the real world. Find out why the Manga For Success series-now available in English for the first time-is so popular in Japan, Korea, and beyond.

About the Author

TAKAYUKI KITO is a graduate of Tokyo University Law School and a former Roland Berger employee with extensive experience in business strategy planning and execution assistance. Kito has published and lectured on brand and global strategies.

KEISUKE YAMABE is a graduate of Hitotsubashi University Business School and a former Roland Berger employee with extensive experience in planning and execution of company-wide strategies in industries such as restaurant and service, automobile, aviation, consumer goods, and construction.

Book Information
ISBN 9781394176168
Author Takayuki Kito
Format Paperback
Page Count 288
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 295g
Dimensions(mm) 213mm * 140mm * 25mm